Posted on 24 March, 2007
Virgin Media marketing chief James Kydd has defended the company’ s advertising strategy after the decision to replace Hollywood actress Uma Thurman with Ruby Wax was branded ‘desperate’.
The struggling cable operator, which last week announced it had lost almost 47,000 customers in the first three months of 2007, is replacing the ‘launch campaign featuring Thurman [...]
Posted on 14 March, 2007
After the successful first edition, the new Pirelli short film, Mission Zero, stars Uma Thurman and is directed by Kathryn Bigelow of Strange Days and Point Break fame. It can now be viewed on www.pirellifilm.com.
Once again Pirelli has chosen film via Internet to promote its brand and business activities. Due to her past roles and [...]