Lancôme

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Uma Thurman was the spokesperson for the new fragrance ‘Magic’ (2001-2003) and also represented the brand in the color cosmetics and skincare categories.

Official site about Uma:

Uma Thurman is a contemporary woman and sole master of her life. Not only is she beautiful, but she’s also spiritual and exudes amazing energy. Uma Thurman is about style. With her earthly yet sylphlike figure, her enigmatic gaze and striking beauty, she embodies all those qualities so dear to Lancôme. The key to her success? Her “passion for life”. That light that shines from within, her ability to marvel, the zest for life that emanates from her smile all make Uma Thurman the ideal choice for the Lancôme Woman.

Print Campaign: Photographer ?

Status:
October 2003 – Uma’s duties with Lancôme ended
2002 Several shades of lipstick are named after Uma and sold exclusively in Asia
2001 – Lancing of the ads (magazines print ads)
June 2000 – Announcement: Uma is the face of new fragrance ‘Magic’

Uma’s Reaction:
When not renewing contract after two years – “It’s all over. I’m finished working for Lancôme.”
Thurman says she doesn’t think the job will differ from her acting experience, but is looking forward to the “extra exposure” it will bring.

Quotes:
Marc Menesguen (The President of Lancôme International):
“Lancôme has always been committed to helping women around the world find their own individual beauty, which is best summed up by our mission statement to help women believe in beauty. We are exceptionally pleased to be working with Ms. Thurman, as we believe that she personifies our mission in an exemplary way. Ms. Thurman’s unique beauty and the confidence that she exudes as both a woman and an actress are qualities that are reflective of the message on which the Lancôme brand was founded. We believe that Ms. Thurman is exactly the right person to bring our message of empowerment, confidence and beauty to women throughout the world.”

Luc Nadeau (The Senior Vice President of Lancome International):
“Ms. Thurman is the first American to be asked to represent the Lancôme brand. Working with Ms. Thurman in this capacity is an exciting opportunity for the brand, as it indicates our strong commitment to maintaining our leadership position in the international beauty business, while also signaling our objective to further grow the business in the U.S. market. The versatility that Ms. Thurman has shown in her career combined with her personal and philanthropic interests, make her a role model to whom many different kinds of women can relate and make her an ideal representative for Lancôme.”

Links
Gallery | Official Site