Pirelli: Uma Thurman debuts on the web with ”Mission Zero”

Posted on 14 March, 2007 | No Comments

After the successful first edition, the new Pirelli short film, Mission Zero, stars Uma Thurman and is directed by Kathryn Bigelow of Strange Days and Point Break fame. It can now be viewed on www.pirellifilm.com.

Once again Pirelli has chosen film via Internet to promote its brand and business activities. Due to her past roles and films, Kill Bill star Uma Thurman is an actress who best represents the concept of speed and power in the collective mind of the international public. But in this edition, Uma?  ? ? !” s speed and power will be nothing without control. Driving a fiery Lamborghini Gallardo with PZero tyres, she will speed through the streets of Los Angeles to escape mysterious assassins who suddenly appear and try to kill her for no apparent reason.

The film is based on hair-raising chase scenes, but only the final scene of the clever plot will reveal the solution to a series of unexplainable events that happen to the star. Director Kathryn Bigelow gave a realistic interpretation of the script and added great emotional and psychological tension to the action scenes.

The film was shot in Los Angeles, taking advantage of all the potential that the city, the home of the movie industry, has to offer.

Everyone, from Director of Photography Janusz Kaminski (Oscar winner for Saving Private Ryan and Schindler?  ? ? !” s List) to the weapons master and post-production team, contributed to the successful outcome of this short film that has all the characteristics of the best action movies. The result is a complete film that concentrates in just 10 minutes the best that Hollywood has to offer.

Last year choosing the Internet as the distribution channel turned out to be a great idea. Thanks to its widespread use, in just a few months the movie reached global dimensions and was accessed from 216 countries and independent territories.

There was a large number of hits from Europe and Latin America, but movie buffs and web surfers also connected from remote places like the Comore Islands and Fiji, and even from the icy Antarctica base, for more than 5,000,000 film views in less than a year (equal to a share of more than 1.1% of the entire Internet broadband population ?  ? ?  Source: Internet World Stats and Nielsen Net Ratings).

This year, too, the project has been the talk of the town and has encouraged people to present new scripts and ideas. The first film, The Call, starred John Malkovich and controversial supermodel Naomi Campbell and was directed by Antoine Foqu?
? ??.

The plot

On a quiet, sunny morning in Los Angeles, Uma leaves home and goes for a spin aboard her fiery Lamborghini Gallardo with new Pirelli Pzero tyres.

A kid shoots her with his water pistol. It looks like an innocent prank, but it is just the start of a dangerous game lasting eight minutes.

Two sinister guys pull up beside her, start chasing her and shooting. Uma becomes a moving target: terrified, she goes to hide in a fast food joint, but risks her life once again. Explosions, ambushes, and all sorts of unexpected events occur in a crescendo of adrenaline-pumping suspense. Uma suffers and takes risks, but her skillful driving helps get her out of trouble.

And when the game gets rough?  ? ? ?she starts enjoying it: the tension rises, but so does her ability to react. Suddenly, after she dodges a missile, the game ends. Was it reality or a fantasy?

Source: http://www.bizcommunity.com

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